Step 1 – Measure the Pulse of the Nation

In 2023, 62 % of UK adults owned a smartphone that ran at least one gaming app daily. That figure jumps to 78 % among 16‑to‑24‑year‑olds.

In 2023, 62 % of UK adults owned a smartphone that ran at least one gaming app daily. That figure jumps to 78 % among 16‑to‑24‑year‑olds.